Sports Management

Emphasizes basic management principles as they relate to sports management. A variety of management techniques and approaches are analyzed to broaden students’ background in this area and to better allow them to develop effective and comprehensive sports management plans.

Focuses on marketing issues as they relate to sports-related enterprises. A variety of marketing techniques and approaches are analyzed to broaden students' backgrounds in this area and to better allow them to develop effective and comprehensive sports marketing plans.

Provides a cross-disciplinary approach to a variety of promotional issues that sport managers routinely confront. Public relations and advertising professionals offer insights into how sports-related endeavors and businesses can raise public awareness about products and services.

A branch of the hospitality and tourism industry has developed to focus on the needs of these clients. Youth sport tourism, for example, has become a $7 billion industry in the U.S. alone. The study of sports tourism draws on the disciplines of management, finance, economics, event planning, and marketing.

Exposes students to the many elements and dynamics associated with managing a sports or fitness facility. Students will visit a variety of structures, arenas, and facilities and will gain an understanding of what is required to develop and successfully administer and market such facilities.

Raises awareness with regard to the sociology of sport and how cultural practices in the world of sport can have significant social, economic, and political consequences. Discussion and research should give future sport managers a broader understanding of how sport impacts different groups of people in different ways throughout this country and beyond.