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Description
Focuses on marketing issues as they relate to sports-related enterprises. A variety of marketing techniques and approaches are analyzed to broaden students' backgrounds in this area and to better allow them to develop effective and comprehensive sports marketing plans.
Prerequisites
Students are required to pass prerequisite courses with a grade of C or higher. Exceptions apply; please consult your department chair.
- Understand market forces creating need for sound sport marketing strategy.
- Understand obstacles to sport marketing strategy.
- Recognize components of sport product and sport industry.
- Learn what makes sport marketing unique.
