Search for Available CoursesRegister for This CourseCost of Attendance
Description
Emphasizes basic management principles as they relate to sports management. A variety of management techniques and approaches are analyzed to broaden students’ background in this area and to better allow them to develop effective and comprehensive sports management plans.
Prerequisites
Students are required to pass prerequisite courses with a grade of C or higher. Exceptions apply; please consult your department chair.
- Understand market forces creating need for sound sport marketing strategy.
- Understand obstacles to sport marketing strategy.
- Recognize components of sport product and sport industry.
- Learn what makes sport marketing unique.
