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Description
Provides an introduction to email and mobile marketing. Topics include email communication, creating an email, automation, spam, metrics, mobile sites, loyalty programs, mobile search, and analyzing the user journey. Students learn how email and mobile marketing influences consumer behavior and the importance of optimizing the business approach.
Recommended Prerequisites
DCOM 105C strongly recommended
Prerequisites
Students are required to pass prerequisite courses with a grade of C or higher. Exceptions apply; please consult your department chair.
